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JCU Authors Bibliography

Alessandro Feri


Feri, Alessandro, Nicholas Ind, and Nathalia Tjandra. 2022. “Brand Purpose: A Marketing Agency Perspective.” In Proceedings of the European Marketing Academy. Budapest: Corvinus University of Budapest. 

Tjandra, Nathalia Christiani, Nicholas Ind, and Alessandro Feri. 2022. “The Roles and Influence of Marketing Agencies in Developing Brands with a Conscience.” Paper presented at 15th Global Brand Conference, Sheffield Hallam University, Sheffield.

Tjandra, Nathalia, Barbara Seegebarth, Christof Backhaus, Nicholas Ind, Oriol Iglesias, and Alessandro Feri. 2022. “A Brand with a Conscience: Conceptualisation and the Stakeholders’ Perspectives.” Brand Camp 5. Obergurgl: Universität Innsbruck.

Stahl, Philipp G., Nathalia Christiani Tjandra, Alessandro Feri, and Kristen Marshall. 2019. “Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration.Transnational Marketing Journal 7 (2): 161–86. 

Feri, Alessandro, Nathalia Tjandra, Collins Osei, and Maktoba Omar Saad. 2018. “The Causal Effect of Hedonic Brand Cues on Consumers’ Decision-Making Impulsivity". Paper presented at 16th Annual International Conference on Management & Marketing. Athens: Athens Institute for Education and Research.