Marketing 320, 330, 360: Getting started

Cultural Analysis of the Host and Target Countries

• Where can I get a basic introduction to other countries?
• What about official national government websites?
• What cultural customs should I be aware of when doing business in a foreign country?
• Where do I find if the host and target countries have social and cultural similarities/differences?
• Where should I go to get more business-related information regarding the countries?
• How can I find out about the comparative costs of products in foreign countries?

Economic Analysis of the Host and Target Countries

• Where do I find demographic data?
• What about macroeconomic information about the host and target countries?
• Are there striking similarities or differences between the host and target contries?

Industry and Company Information

1. Where can I get information about a specific industry in another country?
2. Who are the major players in a specific industry?
3. Where can I find basic information for a company in a different country?
4. Who are my competitors?
5. Where can I find a foreign company's annual report?

6. Where can I find consumer habits and details?

The Library subscribes to several scholarly journals on marketing and international marketing. They can be found through the subscription databases. Here you can find a selection of titles: