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Marketing 320, 330, 360: Getting started

How to get started

Cultural Analysis of the Host and Target Countries
  • Where can I get a basic introduction to other countries?
  • What about official national government websites?
  • What cultural customs should I be aware of when doing business in a foreign country?
  • Where do I find if the host and target countries have social and cultural similarities/differences?
  • Where should I go to get more business-related information regarding the countries?
  • How can I find out about the comparative costs of products in foreign countries?
Economic Analysis of the Host and Target Countries
  • Where do I find demographic data?
  • What about macroeconomic information about the host and target countries?
  • Are there striking similarities or differences between the host and target contries?
Industry and Company Information
  1. Where can I get information about a specific industry in another country?
  2. Who are the major players in a specific industry?
  3. Where can I find basic information for a company in a different country?
  4. Who are my competitors?
  5. Where can I find a foreign company's annual report?
  6. Where can I find consumer habits and details?

Scholarly Journals

The Library subscribes to several scholarly journals on marketing and international marketing. They can be found through the subscription databases. Here you can find a selection of titles:


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