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Cultural Analysis of the Host and Target Countries
- Where can I get a basic introduction to other countries?
- What about official national government websites?
- What cultural customs should I be aware of when doing business in a foreign country?
- Where do I find if the host and target countries have social and cultural similarities/differences?
- Where should I go to get more business-related information regarding the countries?
- How can I find out about the comparative costs of products in foreign countries?
Economic Analysis of the Host and Target Countries
- Where do I find demographic data?
- What about macroeconomic information about the host and target countries?
- Are there striking similarities or differences between the host and target contries?
Industry and Company Information
- Where can I get information about a specific industry in another country?
- Who are the major players in a specific industry?
- Where can I find basic information for a company in a different country?
- Who are my competitors?
- Where can I find a foreign company's annual report?
Where can I find consumer habits and details?
The Library subscribes to several scholarly journals on marketing and international marketing. They can be found through the subscription databases. Here you can find a selection of titles:
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