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Marketing: Getting Started

An introductory guide for marketing and market research.

Market Research Guides

Explore the Frohring Library collections to find recent books about marketing resarch:

Marketing Research Books

Some marketing research handbooks and guides are available in the Reference Collection:

Exploring marketing research by William G. Zikmund and Barry J. Babin
Call Number: TXT HF5415.2 .Z54
Publication Date: 2010
The Entrepreneur's Guide to Market Research by Anne M. Wenzel
Call Number: HF5415.2 .W454
Publication Date: 2012

General Reference Books

Definitions of Marketing
American Marketing Association's definitions of marketing and marketing research.
Marketing Dictionary
The Common Language Marketing Dictionary is a free educational resource for students, educators and marketing practitioners. Designed to eliminate ambiguity and improve business communication, the dictionary has 1,800+ cross-referenced marketing terms and definitions and is reviewed and updated MONTHLY.

Marketing Research Guide

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