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Market Research Guides
Explore the Frohring Library collections to find recent books about marketing resarch:
Some marketing research handbooks and guides are available in the Reference Collection:
General Reference Books
Definitions of Marketing
American Marketing Association's definitions of marketing and marketing research.
The Common Language Marketing Dictionary is a free educational resource for students, educators and marketing practitioners. Designed to eliminate ambiguity and improve business communication, the dictionary has 1,800+ cross-referenced marketing terms and definitions and is reviewed and updated MONTHLY.
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