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JCU Authors Bibliography

Thomas Aichner


Aichner, Thomas, Paolo Coletti, and Patrick Lombardo. 2020. “Il Futuro Del Mobile Marketing in Italia: Uno Studio Con Il Metodo Delphi.” Micro & Macro Marketing 29 (1): 95–121.

Aichner, Thomas, Paolo Coletti, Frank Jacob, and Robert Wilken. 2020. “Did the Volkswagen Emissions Scandal Harm the ‘Made in Germany’ Image? A Cross-Cultural, Cross-Products, Cross-Time Study.” Corporate Reputation Review.

Aichner, Thomas, Matthias Grünfelder, Oswin Maurer, and Deni Jegeni. 2020. “Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019.” Cyberpsychology, Behavior, and Social Networking, October.

Trentin, Alessio, Thomas Aichner, Enrico Sandrin, and Cipriano Forza. 2020. “Competing through Manufacturing: Countering a Product’s Liability of Foreignness through Mass Customization.” International Journal of Operations & Production Management. Advance online publication.

Aichner, Thomas. 2019a. “Football Clubs’ Social Media Use and User Engagement.” Marketing Intelligence & Planning 37 (May): 242–57.

Aichner, Thomas. 2019b. “Making Market Research Work in Saudi Arabia.” International Journal of Market Research 61 (1): 10–11.

Aichner, Thomas, and Abdel Shaltoni. 2019. “The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization.International Journal of Industrial Engineering and Management 10 (June): 131–38.

Aichner, Thomas, Oswin Maurer, Michael Nippa, and Stefan Tonezzani. 2019. Virtual Reality im Tourismus: Wie VR das Destinationsmarketing verändern wird. essentials. Gabler Verlag.

Aichner, Thomas, and Abdel Monim Shaltoni. 2018. “Marketing of Specialised Products and Services to Consumers with Disabilities: Exploring the Role of Advertising, Country-of-Origin, and e-Commerce.The International Review of Retail, Distribution and Consumer Research 28 (2): 115–36.

Aichner, Thomas, and Benjamin Gruber. 2017. “Managing Customer Touchpoints and Customer Satisfaction in B2B Mass Customization: A Case Study.” International Journal of Industrial Engineering and Management 8 (November): 131–40.

Aichner, Thomas, and A. K. Manrai. 2017. “Virtual Special Issue: Country of Origin Research.” Journal of Global Marketing.

Aichner, Thomas, Cipriano Forza, and Alessio Trentin. 2017. “The Country-of-Origin Lie: Impact of Foreign Branding on Customers’ Willingness to Buy and Willingness to Pay When the Product’s Actual Origin Is Disclosed.The International Review of Retail, Distribution and Consumer Research 27 (1): 43–60.

Sandrin, Enrico, Cipriano Forza, Zoran Anisic, Nikola Suzic, Chiara Grosso, Thomas Aichner, and Alessio Trentin. 2017. “Shoe Configurators: A Comparative Analysis of Capabilities and Benefits.” In Mass Customized Manufacturing: Theoretical Concepts and Practical Approaches, edited by Vladimir Modrak, 195–218.

Aichner, Thomas, Paolo Coletti, Cipriano Forza, Urban Perkmann, and Alessio Trentin. 2016. “Effects of Subcultural Differences on Country and Product Evaluations: A Replication Study.Journal of Global Marketing 29 (3): 115–27.

Aichner, Thomas, and Frank Jacob. 2015. “Measuring the Degree of Corporate Social Media Use.International Journal of Market Research 57 (2): 257–76.

Aichner, Thomas, Urban Perkmann, and Paolo Coletti. 2015. “Warum sich Kunden an Mass Customization beteiligen.” Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung  61 (3).

Aichner, Thomas. 2014. “Country-of-Origin Marketing: A List of Typical Strategies with Examples.Journal of Brand Management 21 (1): 81–93.

Aichner, Thomas, and Paolo Coletti. 2013. “Customers’ Online Shopping Preferences in Mass Customization.Journal of Direct, Data and Digital Marketing Practice 15 (1): 20–35.

Aichner, Thomas, and Urban Perkmann. 2013. “Social Media: Opportunities and Risks for Regional Market Research.” International Journal of Market Research 55 (5): 609–10.

Aichner, Thomas. 2012. “The Zero Moment of Truth in Mass Customization.” International Journal of Industrial Engineering and Management 3 (4): 173–78.

Coletti, Paolo, and Thomas Aichner. 2011. Mass Customization: An Exploration of European Characteristics. SpringerBriefs in Business. Berlin Heidelberg: Springer-Verlag.