This guide is meant to support research for MKT 301 class assignments.
Here you can find resources to explore and search tips to identify target market and exploit market opportunities with secondary sources
Finding information on industries will require reviewing reports from multiple sources in order to get a complete picture of the industry. Key characteristics of the industry include geographic scope of the industry, the boundaries of the industry, the dominant economic characteristics of the industry, and main competitors in the industry.
Industry profiles can be found in these databases in the library collection:
Browsing Industry Reports:
Searching for Statistics:
Finding an analysis of the industry may be helpful in identifying market segments, trends and key success factors for the industry.
An industry profile search may be sufficient to find this type of information. In some cases, more in depth research on trade publications, newspapers and magazines.